What are web services
To explain what we mean by a web service, let”s take all the sites, divide them into groups by purpose, and see the difference between them.
Getting to know the company:
- business cards,
- corporate sites.
Such sites solve image problems. They tell about a company or an individual, show news, introduce employees, goods and services, etc. The price for services, a calculator, an online consultant, etc., brings commercial benefits from the site.
- landing pages,
- online shopping.
The main task of such a site is to tell about a product or service and lead the visitor to purchase. If an online store solves this problem directly, then a landing page (aka one-page page) most often only generates leads – arouses the target audience”s interest in a product or service and offers to leave your email address or other contact information. Each element of a one-page page works for this task, the placement of which should be logically justified. How to make a landing page is taught by professionals from the Tilda website builder.
Such resources cover events and issues of varying degrees of significance and topics. It is expected that information sites will have a rubricator, search, the ability to leave a comment and share an article on social networks, newsletter subscription, mobile layout and flawless SEO optimization, which allows the site to be in the first places in search results for relevant queries.
A blog does not have to be made from scratch – platforms for this purpose, like LiveJournal, Blogger, Blogspot, Tumblr and others, have been enough at all times.
- social network,
- dating websites.
While such sites successfully serve as both a marketplace and news source in 2019, they were primarily designed to help you connect with new people and keep them online with old friends and family. Among the main functions – a user profile, the ability to exchange private messages, create topics and leave comments.
- message boards,
- online consultation,
- product search and price comparison,
- business solutions,
- shopping marketplaces,
- booking systems.
Using the web service, the user receives a service in real time or performs an action: buys a ticket, processes a photo, collects a presentation or converts one currency into another at the current rate. From this point of view, web services resemble programs or mobile applications. While business cards or landing pages simply sell services and talk about the company, web services are of practical use.
Service sites and Internet services are synonymous with web services, so don”t get lost if you come across such wording.
Services should be useful, their main task is to make the user solve the problem quickly and with minimal effort. Imagine you need a credit card. To choose and order a suitable one, you can independently study the websites of a dozen banks, then go to the office of one of them, stand in line, talk to the manager, fill out the documents, and return in a week for a ready credit card. Another option is to use services like banki.ru or sravni.ru, where all important information about products is collected in one place and there is an online ordering function.
Good service always looks concise. The less detail distracts the user from the main function, the better. An illustrative example is any Yandex or Google service: on the page with maps you will find only maps, and on the online wallet website – only a tool for managing finances, without unnecessary links and advertising of other products.
To make it convenient for the user, it is very important to pay attention to UX analytics when developing such a website, and the costs of UX / UI design can be much higher than when creating a regular landing page or online store.
Why creating service sites is more difficult and more expensive than business cards
Web service development will have to be done from scratch. Ready-made box solutions are practically not suitable for this, especially when it comes to a product, and not to a calculator on the company”s website.
What makes it difficult to create such a site?
Higher costs for UX analytics, UX / UI design and front-end development. The service will be used by people with specific needs, and the more narrow the task needs to be closed, the sharper the interface should be tailored for its user. Don”t underestimate the importance of the user interface.
Backend development costs. A landing page or business card does not need a backend, because their content is static and does not imply any interaction. Web services, on the other hand, need to work with a bunch of data: sort products by price, brand, or other attribute, make a cinema reservation for a specific movie, time and place, etc.
Integration with various services. It can be anything: CRM, 1C, SMS mailing, push notifications, payment. This part of the project can be made even more expensive if you develop, for example, your own payment gateway, , but why, if there are ready-made solutions.
Lack of box solutions and constructors. A business card can be made from a template, and an online store based on hundreds of ready-made CMS. But if you need a system for managing petroleum product shipments with unique mechanics tailored to your business processes, then you cannot do without custom development from scratch, which is long and expensive.